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Affiliate Marketing Made Easy: Make Money
Affiliate Sites
Affiliate marketing is said to be one of the easiest ways to earn money online. The
greatest advantage is the commission earned. Marketers don’t have to produce products. They don’t even have to
sell. What’s even better is that they don’t have to go out of their house to start earning money. The only
thing that marketers need to do is to promote a product. They even have the freedom to choose the brand they
want to promote. Basically, there’s no start-up cost. This is so much easier than managing an online shop
where the owner needs to take care of everything- making products or buying products to sell, shipping items
to customers, issuing refunds, tracking sales, and making inventories.
Because of the wide benefits of affiliate marketing, a lot of online marketers find it very interesting to
become affiliates. What most of them don’t realize is that affiliate marketing isn’t as simple as it seems. With
the thousands of affiliate programs in the internet, it is quite difficult to begin, much more maintain an
affiliate site.
What are affiliate programs?
Simply speaking, affiliate programs (also called associate programs) are websites that help a merchant get
more traffic in exchange of a commission. From this definition, there are two essential things that every affiliate
should posses to become successful in this marketing scheme: content-driven website and good traffic.
Why?
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Core Qualities that Affiliate Sites should
have
Affiliate websites must have significant flow of traffic in order to get clients. Of
course, their aim is to promote a product. But how are they going to do this when they
don’t receive a lot of visitors a day? Usually, merchants who subscribe to affiliate
programs are either new to the business or have minimum flow of traffic. Well, there
are also big sites that still make use of affiliates for market extension and to
maintain popularity. When looking for affiliate marketers, companies look after those
that have good website standing.
Affiliate marketing basically includes key marketing tools online such as Search Engine
Optimization (SEO). Making an affiliate website means optimizing the page to increase
its ranking on search engines like Google, Yahoo, Ask, MSN, and many more. SEO can mean
anything from blogging to placing banners and advertisements to back-linking to social
media marketing and so on. Once the affiliate becomes visible on the first page of
Google, there is a very high possibility that merchants will make arrangements with
it. |
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Becoming an Affiliate
There are two kinds of affiliates- one is an affiliate per se, and the other one acquires affiliates or
partners. For those who want to establish an ecommerce store, being an affiliate is a good way to start making big
sales. But for blog-owners and website owners who just want to make some extra income online, joining affiliate
teams would do. Moreover, online marketers can make use of both kinds. Moreover, there are two different ways to
become an affiliate. The website owner can go directly to a merchant website and apply as an affiliate or the
marketer can join affiliate network sites.
Direct Affiliates
A lot of companies offer affiliate programs for online marketers like www.markethealth.com, www.moreniche.com,
www.eBay.com, and many more. This approach is called Direct Affiliates. In this
kind of affiliate marketing, affiliate marketers deal directly with the merchant. The first thing that an online
promoter should do is go the company site (which should relate to the same niche he/she’s promoting) and apply as
an affiliate. Companies would use the terms referral program, associate program, partners, incentives programs,
etc- but they all mean the same- affiliate programs. Right on the main page of the merchant’s site, a link that
opens up the program is posted. The merchant explains how the system works including payment options (whether they
pay monthly, weekly, or per transaction) and how much commission will the affiliate get.
Every affiliate program coming from merchants make use of a tracking code. It’s like a serial number or an
identification code for merchants to know who are making sales. Once a customer clicks on the ad from the
affiliate’s website and decides to order a product through it, the tracking code leaves cookies that will tell
merchants that it’s this particular affiliate who made the order happen. Then, the affiliate earns the
commission.
Affiliates through Network Sites
Another way to become an affiliate marketer is to join partner networks. There are companies which do not
have their own affiliate programs because creating one entails a lot of maintenance, supervision, and expenses. So
what they usually do is get in touch with affiliate networks which manage the referral and affiliate marketing
processes for them. Simply put, an affiliate network is a collection of merchants maintained and managed by a
single company. The application is relatively easy; the affiliate marketer just needs to fill in an online
application form in the network he/she chooses to join just like signing up directly with a merchant. Most
affiliate networks are free to join. Examples of the most popular affiliate networks are the Google Affiliate Network or
Google Adsense, Commission Junction, ClickBank, and LinkShare. These
networks have considerable number of merchants and for advertisers who want to promote several products or
services, joining one or more networks can bring a lot of cash to their bank accounts.
The main requirement to join an affiliate network is a website since it will be the primary marketing venue.
Applicants will be asked to register a URL, website name and description. After agreeing with the terms and
conditions of the network, they wait for it to approve their application. Once approved, affiliate marketers may
then start optimizing their websites and look for affiliate partners or merchants. A lot of marketing applications
are given for free to affiliates. Once the user registered to the program, member-merchants will be able to view
the affiliate’s site. Whenever a merchant becomes interested with the affiliate and agrees to partner with it, the
network gives access to the merchant in posting advertisements, banners, and links on the affiliate’s website.
Marketers only need to promote. The network does everything even establishing the arrangement fees. Speaking of
fees, most networks send out payment to affiliates right after reaching the minimum payout rate because commissions
on affiliates per transaction are generally small.

The greatest thing about affiliate network sites is that marketers can promote as many products they want
to promote. There’s no limit. So long as they know what they’re doing, they trust the brand and know how to market
it, its fine. Also, the network helps its affiliates find the best product to promote. Say an online marketer is
looking to promote health drinks. Using a tool on the network, he can just type the niche and the list of all
companies that sell this product will auto-populate on the screen and all he needs to do is choose the company he
wants to market. Along with the names of the merchants, the advertiser will also be able to see how much commission
he will earn on a particular merchant.
The Amazon Affiliate Site
A classic example of affiliate program is www.amazon.com. Amazon is
not a network affiliate but majority of affiliate marketers are also members of this program. One good thing about
Amazon is that even though they offer very low commissions, they sell almost everything! They sell books, apparels,
kitchenware, exercising equipment, computer software, computers and gadgets, food, supplements and medicines,
accessories, etc. For affiliate marketers who can’t find the product which they can promote on their sites, there’s
a very big chance that they can find it in Amazon. Say the niche of a particular affiliate marketer is all about
babies and she wants to monetize her website by promoting a brand on feeding bottles. If after going through the
websites of different manufacturers and retailers of feeding bottles, she finds no affiliate program to join and
it’s not included on any of the network sites, the marketer can sign up with Amazon and promote any brand of the
said item for sale. Anything and everything that Amazon sells can be subject for affiliate marketing. Though the
price tag is low, it’s still much better than having no commission at all. In addition to this, this affiliate
program has a lot of cool widgets, applications, and banners/adverts that affiliates can use to promote
products.
Running an affiliate program
Merchant posts an ad, affiliate draws customer to the site, and customer clicks on the ad and gets redirected to
the merchant. Affiliate programs seem to be an easy concept but there are plenty of works behind the scene.
The tasks include making an affiliate website, determining the arrangement, and marketing the merchant’s products.
It doesn’t mean that when a customer clicks on the link, the affiliate marketer immediately earns a commission.
When it comes to affiliate arrangements, one may also need to determine the number of customers who end up buying a
product from the merchant.
Before an online marketer runs an affiliate program, here are things he/she needs to
consider:
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Selecting the Niche Market. One of the biggest mistakes that many affiliates
do is to partner with almost all merchants. A lot of them get so focused and tempted earning big
commissions, thinking of the merchants who will pay them the most. Selecting just one or two niche
markets is sufficient to make the site successful. Moreover, it is important that the affiliates select
the niche that best suits their interest and of course, the niche should be marketable and has a
significant commercial value. A person who loves collecting coupons and promo codes online may want to
establish an affiliate site for coupons or entertainment publications; a techie guy may come up with a
site that offers marketing services to laptop buyers. Selecting a niche market can be tough but coming
up with the right decision makes affiliate marketing one step closer to success. |
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The Money is in the List! Experienced online marketers know what this cliché
means. One of the secrets in becoming a successful affiliate marketer is creating an email list which
will create a substantial customer-affilaite-merchant relation. Most of affiliate websites have opt-in
email ads wherein customers can provide their email addresses to receive newsletters, updates, and
promotional emails coming from the merchant. |
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Creation of promotional strategies. Affiliate programs need to prove that
the merchants made the right choice by selecting them. Affiliates do not just serve like a stall where
merchants can place their products and that’s it. Good affiliates are always one step ahead of their
competitors. They create marketing schemes to induce customers. Some would send out emails and
newsletters to customers just to help merchant increase its sales and establish branding. Others would
encourage customers to try a certain product by making blogs and publishing articles which are helpful
to the customers. Some marketers would even create product reviews and initiate forums in major
networking sites. |
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Keeping the interest of the merchants. Merchants are very much
willing to give high commissions to affiliate marketers who can generate big sales and increase their
site traffic. An affiliate is technically an online marketer. By continuously employing creative and
effective marketing strategies, the affiliate can draw more customers to the merchant’s
website. |
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Finding MORE partners.After establishing
an affiliate site, the affiliate is
ready to expand. Having one or two partners will never make an affiliate rich. Furthermore, having
good partner-merchants are not enough to maintain an affiliate program basically because one can
never know when the partner decides to end the contract and look for another
affiliate. |
It’s more than just high commissions!
Making money online entails hard work and continuous studies. Nobody earns $1,000 dollars
overnight right after creating an affiliate program. It’s just a HYPE that a lot of marketers do to attract
clients. An optimized page as well as trusted merchants can be just as important. Learning the process of
affiliate marketing is easy but applying them may necessitate some time. It’s easy to see the cash rolling up
for affiliates who give it their best shot.
How to Make Money Being an
Affiliate
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